Amazon Prime Now is now available in Austin, Texas. And, from how it appears on the Amazon Prime Now website, Austin is the exclusive launch city. From the moment I received the email about the launch of the service to the time of the delivery, the process was straightforward. I was amazed by the sheer quantity of items available for order from the service. From TVs to tuna, Amazon Prime Now promises delivery within a two hour time window. Delivery is contracted through a third party delivery company, and goods are assembled at a central Amazon warehouse. Interestingly, the delivery person explained that by-design, the person delivering never sees the contents of the order. The bag comes sealed with a tamper-evident label, and the whole process is transacted through the app (including the tip which is selected prior to delivery). Now, if only I could get 30 min delivery via drone. I have a feeling, that’s not too far off.