Talks

TALK: Getting clear on the purpose of your content (and how I missed the mark)

By Mendel / May 27, 2016 / 0 Comments

Everything you publish–articles, media, Aunt Martha’s enchilada recipe–needs a purpose. Otherwise, you run the risk of creating content that falls flat and potentially gut-punches your site goals. During this session, we’ll go through my past mistakes a content creator, and how simple but powerful changes have helped to increase traffic, add loyal followers, and make […]

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Why we build brands

By Mendel / May 17, 2016 / 1 Comment

We all know what brands are, but do you know what they do? What they’re for? Why it makes sense to build one? Take your business or brand to the next level, and finally unlock the hidden potential of brand building. Video coming soon. 🙂

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Getting clear on the purpose of your content

By Mendel / September 19, 2015 / 1 Comment

At WordCamp Switzerland 2015, I talked about creating awesome content, and the step-by-step process for making your site content better. Everything you publish–articles, media, Aunt Martha’s enchilada recipe–needs a purpose. Otherwise, you run the risk of creating content that falls flat and potentially gut-punches your site goals. During this session, we’ll go through my past […]

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Hacking your personal workflow and the art of inbox 0

By Mendel / September 12, 2015 / 5 Comments
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Why you should teach your clients to do your job

By Mendel / April 25, 2015 / 1 Comment

Bootstrapping a web development business usually means having little money for traditional advertising. Using the power of teaching is a great way to prospect and onboard awesome client partners.

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