Getting clear on the purpose of your content

At WordCamp Switzerland 2015, I talked about creating awesome content, and the step-by-step process for making your site content better.


Everything you publish–articles, media, Aunt Martha’s enchilada recipe–needs a purpose. Otherwise, you run the risk of creating content that falls flat and potentially gut-punches your site goals. During this session, we’ll go through my past mistakes a content creator, and how simple but powerful changes have helped to increase traffic, add loyal followers, and make reaching website objectives a whole lot easier. We’ll talk about the importance of getting clear on the purpose of your content. Concerned your content development strategy isn’t driving forward your SEO and social media efforts? Learn how to create content that gets results and packs a powerful thumbs-up.

1 thought on “Getting clear on the purpose of your content”

  1. Pingback: WordPress Camp Zürich 2015 – Zusammenfassung » Innovation Wings

Leave a Comment

Your email address will not be published. Required fields are marked *

Posted in